Aggregators Pause Acquisitions
- Paula White
- Apr 30, 2022
- 1 min read
Updated: Jun 29, 2022

A few Amazon aggregators have paused acquisitions as increased seller valuations, supply chain disruptions, and struggles to grow acquired brands caused the industry to readjust.
Despite some Amazon aggregators pausing acquisitions (some didn’t buy for months), the number of deals has not decreased - other firms have increased their pipeline. Aggregators that are or were not buying are not named because they didn’t respond to a request for comment. They are likely to soon or have already resumed. The fact of paused acquisitions is simply an indicator of restrategizing.
According to discussions with aggregators, investors, brokers, and sellers that have sold or have considered selling their business, the aggregator industry is not as optimistic as it was for most of 2021. However, most are confident that some version(-s) of the aggregator model will work. The sentiment is heading to the “Trough of Disillusionment” stage of the Gartner hype cycle, though, a graphical presentation developed by a research firm Gartner to represent the maturity, adoption, and social application of specific technologies.